To Reach Seniors, Tech Start-Ups Must First Relate to Them
By PAULA SPAN
Digital devices intended to transform elder care often fail, in part because tech entrepreneurs don't fully understand the task or the consumers.
Published: October 26, 2015 at 08:00PM
from NYT Health http://ift.tt/1R1c0ds
To Reach Seniors, Tech Start-Ups Must First Relate to Them PAULA SPAN Digital devices intended to transform elder care often fail, in part because tech entrepreneurs don't fully understand the task or the consumers. http://ift.tt/1R1c0ds http://ift.tt/1kzTL4v Health The New York Times October 26, 2015 at 08:00PM